Using Hashtags on Social Media: What to Do and What Not to Do

Hashtags are like magical keys to more popular posts and more views. However, there is a correct way of using them and an incorrect way of using them. We’ll let you know about the good and bad of hashtags in your social media posts in this article.

The Do’s

1. Research Relevant Hashtags:

First, locate hashtags that are appropriate for your post. Ensure you identify those ones which are trending or widely used in your area of concern. This will enable many more people to find your content.

2. Keep It Short and Specific:

Use clear, short, and specific hashtags. It is not easy to read or even recall such long and complicated tags. Ensure their relevancy to your post.

3. Use Keywords:

Incorporate some keywords in your hashtags. Wherever you are posting some fitness tips, be sure to use tags like “#FitnessTips” or “#HealthyLiving” to improve its visibility to people looking these things up.

4. Create Your Own Hashtags:

Use a unique tag for your brand/campaign. It also helps create brand visibility and enable your audience to interact with content.

5. Join Trending Conversations:

Add hashtags for popular topics, and be quick. You can do this to ensure that more people read your post, but just in case, it has nothing to do with the trend.

6. Check for Mistakes:

Use initial capital for all words in a multi-word hashtag such that they are readable. This includes checking out typos, which might be embarrassing or misunderstandings.

The Don’ts

1. Avoid Too Many Hashtags:

Don’t go overboard with hashtags. There are many that you simply should not use, as it can make the post unprofessional looking. Achieving a lot is about doing the least.

2. Stay Clear of Unrelated Hashtags:

Always use relevant hashtags and never post them if they do not make sense in relation to the content. It will only confuse your audience and destroy your image.

3. Skip Special Characters:

Use normal letters and numbers while incorporating your hashtags. They become less effective and difficult to locate because they may include special characters or symbols.

4. Steer Away from Controversial Hashtags:

Avoid using controversial hashtags. This may affect your reputation to the extent of receiving bad reviews.

5. Don’t Use the Same Hashtags Repeatedly:

Change your hashtags depending on your content or context. It can become boring to stick to the same items for each entry.

6. Follow Platform Rules:

Each social media platform has its rules for hashtags. Adhere to those rules to increase the scope of your post.

Conclusion:

On social media, using a couple of relevant hashtags can improve your post, but remember, you must use them effectively. These are some simple do’s and don’ts for you to follow in order to make your content more popular among wider audiences. Adapt your strategy to suit a growing social media and see the growth of your online presence. Happy hashtagging!