Using Hashtags on Social Media: What to Do and What Not to Do

Using Hashtags on Social Media: What to Do and What Not to Do

Hashtags are like magical keys to more popular posts and more views. However, there is a correct way of using them and an incorrect way of using them. We’ll let you know about the good and bad of hashtags in your social media posts in this article.

The Do’s

1. Research Relevant Hashtags:

First, locate hashtags that are appropriate for your post. Ensure you identify those ones which are trending or widely used in your area of concern. This will enable many more people to find your content.

2. Keep It Short and Specific:

Use clear, short, and specific hashtags. It is not easy to read or even recall such long and complicated tags. Ensure their relevancy to your post.

3. Use Keywords:

Incorporate some keywords in your hashtags. Wherever you are posting some fitness tips, be sure to use tags like “#FitnessTips” or “#HealthyLiving” to improve its visibility to people looking these things up.

4. Create Your Own Hashtags:

Use a unique tag for your brand/campaign. It also helps create brand visibility and enable your audience to interact with content.

5. Join Trending Conversations:

Add hashtags for popular topics, and be quick. You can do this to ensure that more people read your post, but just in case, it has nothing to do with the trend.

6. Check for Mistakes:

Use initial capital for all words in a multi-word hashtag such that they are readable. This includes checking out typos, which might be embarrassing or misunderstandings.

The Don’ts

1. Avoid Too Many Hashtags:

Don’t go overboard with hashtags. There are many that you simply should not use, as it can make the post unprofessional looking. Achieving a lot is about doing the least.

2. Stay Clear of Unrelated Hashtags:

Always use relevant hashtags and never post them if they do not make sense in relation to the content. It will only confuse your audience and destroy your image.

3. Skip Special Characters:

Use normal letters and numbers while incorporating your hashtags. They become less effective and difficult to locate because they may include special characters or symbols.

4. Steer Away from Controversial Hashtags:

Avoid using controversial hashtags. This may affect your reputation to the extent of receiving bad reviews.

5. Don’t Use the Same Hashtags Repeatedly:

Change your hashtags depending on your content or context. It can become boring to stick to the same items for each entry.

6. Follow Platform Rules:

Each social media platform has its rules for hashtags. Adhere to those rules to increase the scope of your post.


On social media, using a couple of relevant hashtags can improve your post, but remember, you must use them effectively. These are some simple do’s and don’ts for you to follow in order to make your content more popular among wider audiences. Adapt your strategy to suit a growing social media and see the growth of your online presence. Happy hashtagging!

The Mobile-First Approach: Optimizing for the Smartphone User Experience

The Mobile-First Approach: Optimizing for the Smartphone User Experience

Web design strategy often starts with a mobile-first approach due to the overall use of smartphones. This strategy highlights the user experience on the phone because people mostly search for materials, view content and do business on the cell phone. The article under discussion will discuss the mobile-first approach and why it is crucial to design a hassle-free smartphone user experience.

Understanding the Mobile-First Approach

Mobile-first is an approach in designing and developing for mobile devices first, followed by desktops and larger screens. The expanding trend of mobile use triggers this shift of emphasis. According to Statista, in 2022, the number of smartphone users exceeded 4.8 billion, which demonstrates the importance of smartphones in our lives as digital creatures.

The mobile-first approach entails:

Prioritising Mobile Users: The first and only thing to consider when designing websites, apps, or any other digital content is how it will look from a functional perspective when viewed on a mobile device. This approach makes the user experience suitable for small screens, the touch interface, and the different network conditions that are common on smartphones.

Progressive Enhancement: It starts simple for mobile users first and then adds advanced functionality and other design elements for larger screens.

The importance of the mobile-first approach

User-Centric Design: You will have prioritised your mobile users, making sure that you have put the user into the centre of the design process. In an environment with limited screen space and various interaction methods, the user experience must be made more straightforward and understandable.

Faster Loading Times: Mobile-first design focuses on using lightweight assets and optimised code. As a result, the pages load fast, which is of greatest importance for retaining mobile subscribers who, most of the time, access weak and slow networks.

Improved SEO: In its search results, Google and other search engines favour mobile-ready sites. You should welcome the mobile-first strategy because it may enhance your search visibility and SEO rankings.

Adaptability: This involves having a responsive and flexible design so that it fits well in mobile devices with a possibility of expansion into bigger screens. This gives guarantees that your content is friendly towards different devices.

Increased Conversions: A mobile-optimized website or app leads to better user engagement, lower bounce rates and higher conversions (making a purchase, subscribing, or consuming content).

The best practices for mobile-first design

Responsive Design: Be sure your website or app will fit different screen sizes and orientations, which should lead to a consistent and enjoyable experience for all devices.

Touch-Friendly Interfaces: Ensure that user interface elements are optimised for touch interactions, like tapping the buttons and navigating through the menu using a single finger.

Mobile-Friendly Content: Keep content simple for mobile devices with short text, selected graphics, and straightforward layouts.

Performance Optimization: Ensure good performance through image optimisation, minimising HTTP requests, and browser caching for faster loading.

Testing and User Feedback: Keep checking your design on different mobile devices, collect user feedback and look out for usability concerns as well as areas that need improving.

In today’s mobile-oriented world, adopting the mobile-first approach is crucial, regardless of designing a website, creating an application, or developing digital content.

Why Blog for Business? Simple Benefits You Need to Know

Why Blog for Business? Simple Benefits You Need to Know

Businesses have numerous ways to connect with their audience and expand outreach. Blogging is a powerful tool that is often overlooked. Establishing and managing a blog can be highly advantageous for your business. This article will focus on why blogging is necessary for business and its benefits for search ranking.

Grows Your Online Visibility

Standing out from the crowd on the vast internet can be quite challenging due to its huge size. One way to gain your online visibility is through blogging. By creating unique and relevant content that is useful to your targeted audience, you make it easier for them to find you during a search. As a result, it can bring more organic traffic your way.

Makes you an industry expert

If you have knowledge and skills in your niche, then create a blog on your site. By regularly giving high-quality, well-researched information, you project yourself as a thought leader. This also strengthens the trust of your audience and makes you different from your competitors.

Drives Traffic to Your Website

Every blog post you publish brings an additional visitor to your site. Keyword-driven content and search engine optimisation improve rankings and result in increased website traffic. The better the traffic you will have, the better chance you will convert visitors into paying customers.

Fosters Customer Engagement

Two-way communication is made possible through blogs. This allows readers to offer comments, ask questions and even contribute their views to what you have written. This develops an interactive relationship with customers as well as a feeling of belongingness among the audience. It is an excellent way of listening to clients and understanding their desires better.

Supports Content Marketing Efforts

Content marketing is based on blogging. It gives fresh content that can be shared via social media or email marketing. This creates a connection that enables you to remain relevant online and continuously communicate with your audience.

Generates Leads and Conversions

They can be very helpful in lead generation. You can increase your email list by giving valuable incentives like e-books, webinars, or free trials in exchange for contact information. Eventually, this list can be utilised in future email marketing campaigns and lead nurturing to convert these leads into customers over time.

Showcases Your Brand’s Personality

Your blog helps you showcase your brand‘s personality and values. The style of writing you use and what you decide to write about can help make your business seem more believable and real. This helps you to create a human touch in this company and make a long-term relationship with the customer.

Supports SEO Efforts

Fresh, relevant content is important for search engines because they generally direct users to the sites that constantly update their information. Blogging works wonders for your SEO, giving you the ability to strategically place target keywords throughout your posts, increase your site’s domain authority, and earn highly-valued backlinks.

Keeps Your Website Dynamic

When you stop moving, static websites become boring, just like life. Blogs that are updated on a regular basis provide dynamics and keep people coming back to your site. The moving part projects the idea of a business in line with contemporary standards.

Finally, blogging is an important and budget-friendly way of marketing online that can promote companies. Apart from driving traffic to your online store and boosting your search engine ranking, it enables you to project your brand as an industry authority that cares for people. It is time you thought of beginning a blog for your business and see a chain of benefits take its course. Happy blogging!

What are the types of search engine marketing (SEM)

What are the types of search engine marketing (SEM)

Search engine marketing (SEM) has become one of the tools to help businesses to create a virtual platform and conquer bigger markets in these digital times. SEM includes several approaches and methods to ensure that the site is listed on the SERPs. In this article, we will take you through the various categories of search engine marketing to help you navigate within the SEM environment.

Search Engine Optimization (SEO)

Search engine marketing (SEM) begins with search engine optimisation (SEO). It is a process of improving your website’s content for higher ranking in non-paid search engines. Some essential parts contain keyword research, page optimisation, backlink generation, and the production of compelling content. SEO is a crucial factor for the long-term sustainability of online success, which can improve the visibility of a website slowly in the long run.

Pay-Per-Click (PPC) Advertising

Paid-per-click advertising is a model where advertiser companies place bids over keywords or phrases that would display their ads to be the first in search engine results. Such advertisements are marked either as “sponsored” or “ad”, and they are placed above or below the authentic search results. The advertiser only pays for PPC campaigns when the user clicks on the ad.

Display Advertising

Another form of SEM that involves placing visual ads on websites, social media and other forms of digital platforms is known as display advertising. The ads target specific audience groups according to their interests, demographics and online actions. A good display advertising strategy will ensure that you create brand awareness and capture consumer attention with visual images.

Social Media Advertising

Social media campaigning, such as Instagram, Facebook, Twitter, and LinkedIn, is closely related to search engine marketing. This will enable businesses to make customised ads and advertorials to reach the specified group of people. Social media advertising can accompany other SEM efforts, particularly in terms of maintaining brand loyalty.

Video Advertising

Since video content is on the rise, video advertising is now an important component of SEM. Advertisers pay for this form of advertising depending on views, clicks, or impressions. One can use video advertising, which can deliver a more powerful message to users and attract them more actively.

Shopping Ads

Shopping ads are crucial for e-commerce-based SE. These ads portray product images, prices, and store details straight to the search results page. For example, Google Shopping enables businesses to link their online stores to their product listings, making shopping easier for consumers.

Local SEO and Advertising

It is important for brick-and-mortar businesses, particularly those seeking to attract local clients. Optimising the site for local SEO involves ensuring that it appears in area search results and on maps. On the other hand, local advertising incorporates Google Ads’ local extension, where location details are made accessible in the advertisements, thereby assisting nearby customers in locating your business.


Search Engine Marketing is a fast-changing wonder in today’s business world, and any business has to understand its different constituents so as to remain in competition. Utilisation of these SEM techniques in combination can significantly increase the visibility of the business online and increase target traffic towards a specific audience for purposes of meeting the objectives of the marketing endeavour. A comprehensive SEM strategy that involves SEO for long-term growth or PPC for short-term gains can have a great effect in growing your online brand.

A Beginner’s Guide to Different Types of Search Engine Optimization

A Beginner’s Guide to Different Types of Search Engine Optimization

Do you realise how important SEO is, “the secret sauce,” in improving online visibility and success? It’s like having a big banner that drives visitors to you and your site.

Let us begin with different types of SEOs in digital marketing and how to excel at each one. So, at the end of this article, readers can understand On-Page, Off-Page, Technical, and Local Search Engine Optimization for Business Owners and Managers and how their website can increase your organisation’s visibility and ranking through SEO. Dive in to read more about it

What is SEO?

SEO is the practice of optimising your website to appear higher in search engine results pages (SERPs). When your website ranks at the top of these search results, it is more likely to receive organic traffic, leading to higher engagement, conversions, and business growth.

Different Types of SEO Techniques

On-Page SEO: On-page SEO involves improving individual web pages for better search engine ranking. These key elements include keyword investigation, meta tags, headings, as well as content quality.

Off-Page SEO: SEO in the off-page involves all activities that are done away from your site to increase its online influence and trustworthiness, such as backlink building, social media marketing, and reaching out to influencers.

Technical SEO: Technical SEO focuses on technical aspects of your website, helping search engines find you and rank you higher in SERPs. This entails making sites quickly responsive on mobile and Schema Markup.

Local SEO: Increasingly, local SEO is a necessity for a “bricks and mortar” trade to attract shoppers within the radius. It enhances your online visibility in local searches through use of tools like Google My Business and local keywords.

Voice Search SEO: Voice search optimisation has become important with voice-activated devices on the rise. By this, is meant using natural language responses with targeted and simple answers.

E-commerce SEO: E-commerce SEO is important for online retailers. The process includes optimising product pages, improving user experience, and eliminating repetitive content-related problems.

Video SEO: Video content is booming. When it comes to video SEO, you optimise your videos for YouTube. These include titles of keywords, descriptive keywords, and tags.

Getting Started with SEO

Keyword Research: Research your target market for relevant keywords.

On-Page Optimization: Effectively employ selected keywords in your content, headline, meta-tags, and image descriptions. SEO on page is important for our Google ranking.

Quality Content: SEO blog writing can improve visibility on Google ranking. So write interesting, captivating, unique material worth reading to others. 

Backlink Building: Improve credibility by growing good quality backlinks originating from established sources.

Regular Updates: Keep informed on new SEO trends and update strategies following algorithm amendments.

SEO Tools: Use SEO Strategic tools such as Google Analytics,, and other keyword research tools. 

For SEO services, you can contact Portalwiz Technology. They provide the best SEO service in Pune.

Wrapping Up

SEO represents an extensive technique which can profoundly impact your presence on the web. Running a blog, an e-Commerce Store or Local Business? Understanding and Applying the Right Type of SEO will allow you to Rank Higher, Attract More Visitors and Achieve Your Online Goals. Keep in mind as you explore further into SEO, it is a continuous process that needs regular updates and tweaking.

Web Security: Protecting Your Business and Customer Data Online

Web Security: Protecting Your Business and Customer Data Online

Web security has grown crucial in a time when companies seriously rely on their online presence to engage with customers and promote growth. Maintaining trust, reputation, and client loyalty requires you to protect your company’s and your customers’ data online. This is more than just an issue of observation. We’ll examine the main aspects of web security in this post and offer practical advice for protecting your digital assets.

The Stakes Are High

It is now a requirement that customers’ private information is managed with the greatest care and respect. Inadequate web security check can lead to:  

Financial Loss: The financial implications may prove expensive, including lawsuits and regulatory fines. 

Loss of Trust: Trust, once deteriorated, is difficult to bring back. This is dangerous because if customers perceive your website as insecure, they can take business elsewhere.

Reputation Damage: This could include news of a data breach damaging the image of your brand. It might take you years to recover the reputation and brand image that you have built.

Understanding Web Security

Web security involves implementing various measures to protect your business and customers from online threats, including:

SSL Encryption: SSL, or Secure Sockets Layer, encrypts data that travels between your site and visitors, keeping personal information such as login information and credit card details private.

Regular Updates: It is crucial to regularly update your website’s software, plugins and applications. Cybercriminals exploit a vulnerability that develops as developers release patches.

Strong Authentication: Use multi-factor authentication (MFA) as an extra level of security for user accounts. This helps prevent unauthorised access.

Firewalls and Intrusion Detection Systems: These tools work as gatekeepers, intercepting the network traffic and preventing possible insecurity.

Security Training: To minimise the human factor, educate your team on security best practices that prevent a typical doorway for cybercriminals.

Regular Backups: Always back up your website and data to ensure they are recoverable after an attack or data loss.

Actionable Steps for Web Security

Perform a Security Audit: For web security, check your security measures, pinpoint weaknesses, and devise a plan to remedy them.

SSL Certificates: Verify that your website is using HTTPS and that your SSL certificate is updated.

Patch and Update: Make sure to upgrade your website’s software, plugins and other applications on a regular basis.

MFA Implementation: Set up multiple-factor authentication in user accounts.

Monitoring and Alerts: Install instruments which are meant to monitor website traffic and send alarms when there are any breaches.

Employee Training: Educate your team on security, conducting security awareness training.

Incident Response Plan: Make an incident response plan that will lay down actions to be taken in the event of a breach, inform affected parties, and involve relevant organisations. We can increase our digital presence with advanced application web security solutions

Optimise your web security configurer adapter for added protection.

Popular Threats on Online Businesses and Ways to Handle Them.

Malware and Ransomware:

Prevention: Consider using antivirus and anti-malware software, continuously updating your operating system and software packages, and providing training programs for employees that teach them how to identify and stop malicious emails. Establish robust email security protocols and back up your data regularly.

Phishing Attacks:

Prevention: Train all the employees on how to spot phishing threats; install email filters that can identify all the phishing attempts aimed at entering the institution’s network; and the employees ought to be verified when it comes to verifying the sender of an email and valid the requests for sensitive

Data Breaches:

Prevention: Ensure encryption of sensitive data, limit the accessibility to those only relevant, monitor and log network activity, and consistently audit security policies and access controls.

Distributed Denial of Service (DDoS) Attacks:

Prevention: Implement DDoS mitigation services; have redundant server systems and a rapid incident response plan for recovery from attacks.

Insider Threats:

Prevention: Ensure strict access controls, closely monitor employees’ activities and background check for newly recruited employees. Encourage a culture of security awareness and educate workers on the implications of insider threats.

Zero-Day Vulnerabilities:

Prevention: Keep informed about security patches, use intrusion detection systems, and frequently update and patch your software and systems.

Password Attacks:

Prevention: Employ MFA for all accounts, create strong, unique passwords for each account, and educate employees about their role in password protection.

Man-in-the-Middle (MitM) Attacks:

Prevention: Secure the internet with the usage of HTTPS, tighten up secure network measures, and teach the staff about the risks of unsecured public Wi-Fi networks.

Social Engineering Attacks:

Prevention: Regularly train your employees to be aware of social engineering tactics. Develop policies that necessitate checks for critical demands. Stay protected online with the latest web security protocols.

Unpatched Software Vulnerabilities:

Prevention: Keep software regularly updated and patched, use a vulnerability management program to identify weaknesses and fix vulnerabilities, and institute intrusion detection systems.

Supply Chain Attacks:

Prevention: Screen potential third-party vendors and assess their security measures. Review and evaluate the security of your supply chain partners on a regular basis.

Web Application Attacks (e.g., SQL Injection, Cross-Site Scripting):

Prevention: Ensure that you have the right coding practices for securing web applications, use web application firewalls, and conduct regular security audits and penetration testing.

IoT (Internet of Things) Vulnerabilities:

Prevention: Set default passwords on IoT, separate IoT networks from critical enterprise networks, and keep IoT devices and software up to date.

Inadequate Backups:

Prevention: Keep your data backed up to secure offline places and test your recovery and backup processes often.

Human Error:

Prevention: Some of the strategies that can be used include educating employees about security best practices, limiting access based on roles, using user training, and using simulated phishing tests to increase awareness.


Web security is not a one-time act; it is an ongoing commitment towards securing your business and customers’ data online. By adopting these measures and remaining watchful, it is possible to minimise the possibility of a data breach and protect your customers’ confidence. Keep in mind that the cost of preventing a data breach is only a fraction of the cost of an actual data breach, whether it is done in terms of money or reputation.